B2C Marketing Officer - Car Rental Services (Bali)

Join Serasi Autoraya, a leading car rental service provider in Indonesia, as our B2C Marketing Officer in the vibrant and fast-growing tourism hub of Bali! This is an exciting opportunity to drive customer engagement and boost brand awareness in one of the world's most sought-after tourist destinations. In this role, you'll work closely with our marketing team to create and implement innovative strategies that attract and retain customers, leveraging our extensive fleet of vehicles and exceptional service.

As a B2C Marketing Officer at Serasi Autoraya, you'll be responsible for developing and executing marketing campaigns that resonate with our target audience. You'll use data-driven insights to optimize our digital marketing efforts, including social media, email, and search engine marketing. With your expertise in marketing automation tools like HubSpot or Mailchimp, you'll help us streamline our processes and improve our ROI. This role offers a dynamic work environment, with opportunities to collaborate with cross-functional teams and contribute to the growth of a well-established company.

📋 Tanggung Jawab Pekerjaan

• Develop and implement B2C marketing strategies to increase customer engagement and brand awareness.
• Create and manage digital marketing campaigns across various channels, including social media, email, and search engine marketing.
• Analyze marketing data to optimize campaign performance and improve ROI.
• Collaborate with the sales team to drive lead generation and conversion.
• Leverage marketing automation tools like HubSpot or Mailchimp to streamline processes and improve efficiency.
• Monitor and report on key marketing metrics to provide insights for continuous improvement.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Contribute to the development of marketing content, including website copy, blog posts, and social media content.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in B2C marketing, with a focus on digital marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of marketing automation tools like HubSpot or Mailchimp.
• Experience with social media marketing and content creation.
• Familiarity with Google Analytics and other data analysis tools.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

🛠️ Keahlian

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